| TED KRUCKEL 08.04.09 4:05 PM |
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If It's Saturday, It Must Be Super!
Designer duds done dirt cheap, plus Southampton Hospital turns 100 |
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Like almost everyone else, Super Saturday designer/donor Carmen Marc Valvo laments the summer of 2009’s weird weather. Over brunch served at his elaborately landscaped Bridgehampton home, he mourned, “The roses didn’t even bother to bloom.”
I nodded. But secretly I had been thanking the gods for the lack of heat this summer. (Is global warming over? Are the icebergs getting bigger?)
You see, I am what In Style associate publisher Ron Prince called “a schvitzer.” That’s Yiddish for a person who sweats in excess. I was standing inside at Super Saturday 12, praising the forced cool air, when an event worker assured me apocryphally, “We’ve always had air conditioned tents.” |
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Some celebs like Kelly Ripa and Mariska Hargitay show up every year. This year’s new crop included Blake Lively and Dina Lohan (who I overheard blabbing “We can do better pictures over at Polo”).
Sponsors get their own mini pavilions, depending on the size of their donation. Online discounter Rue La La offered Nantucket getaways for 40 percent off. At In Style’s canopy, My Spa 2 Go offered make-up, facial sprays and hair braiding(you can hire them for your event if you like that kind of thing: bookings@myspa2go.com). The biggest draw was Nintendo’s online poker training, where women could learn to bet the farm and lose their shirts at gambling just like men. Ah, progress.
This is really a women’s event, and although there are some guy’s clothes and stuff for sale—John Bartlett for Liz Claiborne was a standout—it is the women and their insatiable need to shop that I suspect will continue to fuel this juggernaut for years to come.
—Ted Kruckel
RELATED TOPICS Super Saturday, Southampton Hospital Foundation
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